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They wanted to be differentiated from their stodgy, conservative competitors, which we were happy to do.
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Most banks don't specialize, they do everything. Everyone was jumping on the high-tech bandwagon, but many had little experience with it. Thomas Weisel Partners wanted to make sure that people knew that this was their bailiwick.
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TWP wanted to target young, aggressive investors willing to take a risk, or two. The benefits are the rewards of such a venture.