Headline-driven banner ads helped build the brand online, and drove early adopters to the company website. This execution demonstrates how Logitech's cordless products can put an end to slouching over one's desk.
Logitech's gaming accessories give players an unfair advantage. Many an unaware opponent has been crushed with impunity as a consequence. Our production artist was the ideal model for the shoot. He even supplied his own wardrobe.
This OOH campaign took advantage of different types of media to demonstrate the cordless benefit of Logitech products. Brand awareness and sales increased significantly in cities where it ran.